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In fact, it is the display of the various online advertising systems in the world online. But as a whole we also include one of four basic types: Direct Ads, CPM, CPC, CPA.
Ad selection system and how to make money from it is one's own choice. But first you need to understand these concepts to choose the most suitable type of ads displayed with your blog. So let us begin to understand the most simple concepts.
The concept:
1 / Direct Ads - Advertise direct
Form of direct advertising sales. The Blogger and the advertiser to contact and agreement on price, payment method and how to place the ad format on the weblog.
* Advantages:
- Advertisers are entitled to select the site you prefer to place your ad, and Blogger as well just put the ads they want.
- This type of advertising is beneficial to both parties because no charge for advertising intermediary system. Blogger, more advertisers, it takes little more.
* Cons:
- Do not know each other, so the opportunity to meet each other between the two sides is very difficult. If your blog is not known, not known, the opportunity to sell this kind of advertising is not much. Therefore if there is an offer to place any ads on your blog, please take advantage of this opportunity.
2 / CPM - paid according to the number of ad impressions
CPM stands for Cost Per Million or Cost Per Thousand Impression.
- This is paid according to the number of ad impressions. Your blog more and more people see and the number of pages that they see more and more the more you will be paid a lot of money. Your job is to place ads on your blog and attract more viewers and make money without having to worry about anything else.
* Advantages:
- This type of advertising is simple, easy to use and easy to earn money so you do not have to do anything other than to place ads on our blog for the show. The remaining work as search advertising, income statistics, payment, etc. are made by advertising systems.
- This type of advertising can be placed on almost any type of blog. Therefore, regardless of what your blog topic, content on how you can use CPM advertising to make money. If your blog has many viewers, this is a very appropriate and advertising is a very stable source of income.
* Cons:
- As a form of pay-per-impression, so if your blog has fewer viewers and number of page views of more or you will not earn much from it. In addition, some systems also require ad every day or every month you have to have a minimum of how many people visit or how many page views it acceptable for you to join. So, if you have less visitors, not that you'll ever participate in this form of advertising.
3 / CPC ads pay for each click on your ad
ppcCPC (Cost Per Click) or PPC (Pay Per Click) advertising system is paid for each click on your ad.
- Now your job ad is no longer simply, expect it to make money as CPM display again, you have to put effort to optimize it so that your readers click on the new money.
- To the readers click on the ads is not a simple task. You need to have content suitable for advertising, it is necessary to ad placement, color, size appropriate to have a lot of clicks. You will have to put more time and effort than if you want to make money from CPC.
* Advantages:
- Easy to join. Most systems do not require advertising your traffic. Whether it is a new site established or for a long time, you can participate in this advertising system. Meanwhile, your income will depend on the number of viewers, but it will depend on the number of clicks. Maybe your blog has fewer viewers than other blog, but you know optimize your ads to get more readers click, your income will be higher. Because it requires you to spend a lot more effort, it can help you earn more money.
* Cons:
- Right click new money. You can only optimize content and advertising, and how much money you earn, you can not decide. The reader will decide how much money you earn. You totally depends on the reader so can say this is a form of advertising does not bring stable income as CPM.
4 / CPA - Cost charged to perform an action or a series of
signing-up-to-cpa-networksCPA (Cost per Action), also known with different names such as: CPL (Cost per Lead) or CPS (Cost per Sales).
- This type of advertising has the highest requirements in the form above, but in return you earn a lot of money if done well. True to its name, Cost per Action, not only to display ads, such as CPM, not just click money as CPC, CPA which requires the user to click on ads and make one or a sequence of actions The next click, then we have the money.
- These actions will be set by the advertiser. The easiest is to register, register to receive an email introducing certain product or service, participants answered the survey, trial and for comments on a new product, and so on. to the highest level that users have to spend pocket money to buy a certain product or service that advertisers offering you to earn money.
- Now, as you are a dealer or introducing products for advertisers.
* Advantages:
- Make the most money. Do they require the highest amount that you make from them will also be best if you perform well. CPA also does not require to your blog and more people see it or not, they do not depend on the user clicks more or less, that they depend on the last action of the reader. Maybe others have more people see you, their readers click on the ads more than you, but read on their blogs not perform the "Action" in the end that advertisers require as much as blog readers you do, you still earn more money than them.
* Cons:
- It is difficult to make money. Not all readers will accept implementation of the action that the advertiser requires. Maybe they just click on the ads if found useful, they also read, otherwise they will not care what it is. The most difficult thing is how you have to do to the reader to accept the implementation of the action that the advertiser requires. This is not easy if they need to spend out-of-pocket.
After you know the above forms of advertising, you will choose for your blog?
- It is difficult to answer with certainty is that you will select the type of ad because it depends on the type of subject you write, the number of readers you have and every certain period of time.
But according to her, should combine all the above types of advertising to maximize revenue for your blog. Each form has its own advantages and disadvantages, so if they are combined together, they will complement each other to help you optimize your income.
However, the priority for most kind and focus on developing the form it was a job to do. In other words, in the business, we call that is focused on developing comparative advantages.
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